The way we interact with each other, and the world around us, is changing fast. And with consumer expectations continuing to grow, enterprises are racing to find new ways to deliver immersive experiences. I am republishing this article from Thoughtworks Insights here. As we discuss in the evolving interactions lens of our latest Looking Glass report, extended reality (XR) technologies offer new opportunities to engage and entertain. But what exactly is XR?

Thoughtworks unveils its latest tech trends report, ‘Looking Glass’, a comprehensive analysis of emerging technologies designed to empower organizations and leaders in making informed decisions. The 2024 edition of report, covering over 100 trends, is segmented through five lenses, each offering insights, signals, and strategic recommendations for adoption, analysis, and anticipation. Key takeaways: Here are my key takeaways: AI’s ubiquitous reach - AI is going in every facet of technology, from conversational interfaces to AI-assisted software development and software-defined vehicles.

eXtended Reality (XR) that includes AR and VR technologies have been silently disrupting the gaming industry for more than a decade. In the recent past, the tech has gained some traction in the education and training space. Today, however, COVID-19 with its mandates of social distancing and less to no physical interactions has accelerated adoption for XR. The tech is virtual, contactless, and delivers outstanding brand experiences - perfect for the new normal that multiple industries like retail will benefit from.