The era of isolated development and secret-keeping innovation is fading. In the past, companies, individuals could thrive by becoming subject matter experts within their own walls. However, the rise of generative AI, fueled by shared knowledge, has changed the game. AI can now imagine and generate solutions faster than ever. The future belongs to those who embrace openness, collaboration, and shared learning. Expertise alone isn’t enough. Today, success hinges on building strong networks, fostering partnerships, and collaborating within communities.

Generative AI is revolutionizing content generation across various mediums, disrupting traditional methods in text, images, art, movies, and music creation. XR (Extended Reality) is also undergoing this transformation. In a previous article, Raju Kandaswamy and I discussed how AI aids in generating content for XR, meeting the dynamic needs of XR and the metaverse. We highlighted content management as a key challenge in XR and metaverse adoption. While generative AI methods offer some solutions, the significant hurdle of content optimization remains.