eXtended Reality (XR/AR/VR) technology is changing the reality of almost every industry today by enhancing user experiences. XR adoption in the retail industry is also quite natural, let’s understand how it is shaping up the future of retail. In today’s retail landscape, technology is reshaping customer experiences, with XR leading the charge. Extended Reality (XR), including VR, AR, and MR, offers immersive experiences blending the physical and virtual worlds. From head-mounted displays to smart glasses and smartphones and beyond, XR is changing how we interact with retail environments.