The way we interact with each other, and the world around us, is changing fast. And with consumer expectations continuing to grow, enterprises are racing to find new ways to deliver immersive experiences. I am republishing this article from Thoughtworks Insights here. As we discuss in the evolving interactions lens of our latest Looking Glass report, extended reality (XR) technologies offer new opportunities to engage and entertain. But what exactly is XR?

Thoughtworks unveils its latest tech trends report, ‘Looking Glass’, a comprehensive analysis of emerging technologies designed to empower organizations and leaders in making informed decisions. The 2024 edition of report, covering over 100 trends, is segmented through five lenses, each offering insights, signals, and strategic recommendations for adoption, analysis, and anticipation. Key takeaways: Here are my key takeaways: AI’s ubiquitous reach - AI is going in every facet of technology, from conversational interfaces to AI-assisted software development and software-defined vehicles.

The XConf XConf is Thoughtworks annual technology event created by technologists. It is designed for technologists who care deeply about software and its impact on the world. Last year, I presented on the topic of AI Assisted Content Pipeline for XR. This year, we took it a step further by hosting an immersive experience booth. We featured cutting-edge AR/VR devices and engaged in in-depth discussions about various industrial applications. It was truly enriching to interact with participants, share our insights, and absorb their perspectives.